Why Breast Cancer Awareness Month Matters — And What You Can Do

in october we wear pink

October marks Breast Cancer Awareness Month, a time dedicated to education, empowerment, and action. While pink ribbons and events are symbols of solidarity, the true purpose of this month is to save lives through early detection, informed decision-making, and community support.

At Serenity Breast Health and Wellness, we believe awareness is only the beginning. Our mission is to help patients move from knowledge to proactive care—because when it comes to breast health, early action makes all the difference.

The Origins and Purpose of Breast Cancer Awareness Month

Breast Cancer Awareness Month began in 1985 as a joint effort between the American Cancer Society and industry leaders. Over the years, it has grown into an international movement that promotes education, advocates for research, and supports those affected by the disease.

The goal isn’t just to raise awareness for a few weeks in October, but to empower people with the tools they need to take control of their breast health year-round.

Why This Month Matters More Than Ever

Breast cancer remains one of the most common cancers among women. 1 in 8 women in the U.S. will develop breast cancer in their lifetime. While men are less frequently affected, male breast cancer is also a reality that deserves attention.

The good news: when breast cancer is detected early, it is highly treatable. Screenings and self-awareness are key to finding changes before they progress. Yet barriers to care—such as lack of access, financial challenges, or fear—continue to delay diagnosis for many.

That’s why this month is not just symbolic. It’s a call to action for every individual, family, and community.

What You Can Do This October (and Beyond)

Here are some practical steps you can take to protect your breast health:

  • Schedule Your Screening: If you’re 40 or older, talk to your doctor about annual mammograms. If you have a family history or other risk factors, you may need to begin earlier.

  • Know Your Risk: Understanding your family history and personal risk profile helps you and your provider develop a personalized plan.

  • Be Breast Aware: Get to know the look and feel of your breasts so you can identify changes like lumps, nipple discharge, or skin dimpling early.

  • Adopt Healthy Habits: Regular exercise, maintaining a healthy weight, limiting alcohol, and avoiding tobacco all contribute to lower risk.

  • Support the Cause: Share information, encourage loved ones to get screened, or donate to organizations funding breast cancer research and patient support.

How Serenity Breast Health and Wellness Can Help

At Serenity, Dr. Jilma Patrick—a board-certified, fellowship-trained breast surgeon—provides compassionate, evidence-based care for every stage of breast health. Whether you’re managing abnormal imaging results, exploring genetic testing, or seeking guidance on a personalized screening plan, we’re here to walk with you every step of the way.

Our approach emphasizes education, open communication, and collaboration with trusted imaging centers and healthcare partners across Chicago.

From Awareness to Action

Breast Cancer Awareness Month is more than a campaign—it’s a reminder that every proactive step matters. Whether that’s scheduling a mammogram, talking to your doctor about your family history, or reaching out when something feels different, your actions today can make a lasting difference in your future.

At Serenity Breast Health and Wellness, we are here to provide guidance, clarity, and care. This October, let’s move beyond awareness and take action together.

Request an appointment with Serenity Breast Health and Wellness today—and take the next step toward empowered breast health.

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